It is almost evident that contemporary videopolitcs strategies are based, as shown by the recent electoral campaign in italy, on the pure circulation of unsignifying patterns, audiovisual cells that are governed by elements such as rythm, repetition, pulsation, where any element connected to the semantic layer, even if it is still present, has become completely superfluous.
What is said seems to be really unimportant.
The ber.loose.coin project proposes, in a prototypical form, a device for the optimization of such mechanism, trying to simplify the life of politicians. Removing the fardel of the mass of contents, still used just as a simple make-up element in the discourse, while preserving the rhythmic, visual and sonic molecules, to build a sort of drum machine for electoral discourses.
The choice of using berlusconi as our experimental material is almost completely incidental, unless for the fact that he seemed to us the person who is most close to such an attitude in doing politics..