Google Will Eat Itself

From Rhizome Artbase
UBERMORGEN (HANS BERNHARD, lizvlx)
2008
Description

Google Will Eat Itself is a conceptual artwork that generated ad revenue by hacking the Google “AdSense” initiative; bots were created to automatically click on banners of web advertising placed on a network of hidden websites. The money from the scheme could be used to buy Google’s shares and hand them over via GTTP Ltd., a firm set up for the artwork to distribute the shares to everyone and turn Google into a public company.

Rhizome staff
2021

This work is essentially a Google powered cannibalistic economic engine. The artist generates money by serving Google text ads on a network of hidden websites. With the ad revenue the artist then purchases shares in Google stock.

UBERMORGEN (HANS BERNHARD, lizvlx)
15 July 2008

We generate money by serving Google text advertisments on a network of hidden Websites. With this money we automatically buy Google shares. We buy Google via their own advertisment! Google eats itself - but in the end "we" own it!
By establishing this autocannibalistic model we deconstruct the new global advertisement mechanisms by rendering them into a surreal click-based economic model.
After this process we hand over the common ownership of "our" Google Shares to the GTTP Ltd. [Google To The People Public Company] which distributes them back to the users (clickers) / public.

UBERMORGEN (HANS BERNHARD, lizvlx)
15 July 2008
Metadata
Variant History
outside link
http://gwei.org/
2008
open submission
15 July 2008
UBERMORGEN (HANS BERNHARD, lizvlx)
static files
15 July 2008
cloning
Rhizome staff