Document:Q6265
From Rhizome Artbase
Google Will Eat Itself is a conceptual artwork that generated ad revenue by hacking the Google “AdSense” initiative; bots were created to automatically click on banners of web advertising placed on a network of hidden websites. The money from the scheme could be used to buy Google’s shares and hand them over via GTTP Ltd., a firm set up for the artwork to distribute the shares to everyone and turn Google into a public company.