Document:Q5048
From Rhizome Artbase
Nike Ground was a fake Nike advertisement campaign claiming "Karlsplatz, one of Vienna's main squares, is soon to be renamed Nikeplatz, and a huge monument in the shape of Nike's famous Swoosh logo will be built in Nikeplatz." The project included a public installation, website, and performance, provoking negative reactions from Vienna's citizens, city officials, and the Nike group, which initiated legal action against the artists.