Document:Q10648

A toll-free number which will try to establish with you an obsessive and addictive relationship.
Calling you back.
Even after a few weeks.
Pleading with you to come back.
800-178968 is a project of an invasive nature, capable of insinuating itself into the homes and mobile phones of the people contacted, violating their privacy, and becoming a part of their daily lives.
The adverts for it -which began three months before the start of the service-, hidden among information channels (and adopting their language, codes and instruments), reach an audience/spectator still unaware.
And thus more vulnerable, because they are incapable of recognising the artefact.
The 800-178968 project has been designed and developed to interact with a "conscious" audience, close to the world of art and its problems but,
and above all,
for everyday people.
The project ended on July 2003 with over 10.000 people contacted