Document:Q10552
From Rhizome Artbase
Subvertr wants to be a ludic reflection about overwhelming and overflowing images, it is based on the collaborative mechanics of the Net
The logos of our symbolic system, manipulated and controlled by an élite and not by the whole community, are defined by processes and choices based on marketing techniques and determined by the need to make profit. Symbols, or, as Barthes calls them, logotechnics, that derive from this logical process impose a one-way relationship with the imaginary sphere of every individual, whose only role becomes that of consuming the cultural element through the good/medium that conveys the message. The symbolic relations crystallize the chain of meaning that constitutes the base of the whole system.