event is composed exclusively from news articles which have been parsed from the BBC News International website (http://news.bbc.co.uk/) between December 29 and February 1. Each day during January 2004 a random news item was selected. An equal and predefined amount of video, text, still-image, and audio information was sampled (using a variety of freeware capture programs) from each news item to create a database of source material. These data extracts were then reassembled via a predetermined and automated process thus reforming hybrid constructs based upon the original news articles. The final artistic ‘product’ was then authored in Flash (the ubiquitous corporate advertisement mechanism) and redistributed via the Internet for public consumption.